Adil Masud
Aman
Certified Hospitality Educator
Hospitality & Tourism Technology Researcher
PhD candidate at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University, under the supervision of Dr Faye Hao. My research explores the intersection of artificial intelligence, avatar technologies, and human–computer interaction within hospitality and tourism contexts, investigating how emerging technologies can enhance guest experiences, promote sustainable behaviors, and improve well-being.
Research Interests
Avatar Technologies
Exploring how digital avatars influence customer behavior, trust, and well-being in hospitality service encounters.
Human–Robot Interaction
Investigating guest engagement patterns, non-verbal communication, and proxemics with service robots in hotels.
AI in Hospitality & Tourism
Applying machine learning, GenAI, and digital nudging to promote sustainability and enhance guest experiences.